Goal
Increase awareness of Ricola Everyday Berry and showcase the Ricola brand offerings outside of the cold & flu seasons.
The campaign
Partner with mid to macro sized creators across the USA who are focused on wellness, health, and the outdoors. Each creator shared how they incorporate Ricola Everyday Berry into their daily wellness routines. The video content was shared across Instagram and TikTok and then we ran a 3 week creator licensing program across Instagram, TikTok, Facebook, Pinterest, and Snapchat.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
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General Mills worked with #paid to leverage some of the top health and wellness creators across Canada to grow their voice in the healthy cereal space and change perceptions around whole grains being a healthy cereal option. To ensure their message would resonate, they targeted women between 25 and 54, partnering with four creators on Instagram.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
