Goal
Raise awareness of the launch of The Good Baker and encourage engagement with the product among women.
The campaign
Timed perfectly with the #ThatGirl trend on social, Dr.Oetker launched a creator campaign that partnered with women who could highlight The Good Baker pizzas that are the perfect balance between pleasure and health.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
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General Mills worked with #paid to leverage some of the top health and wellness creators across Canada to grow their voice in the healthy cereal space and change perceptions around whole grains being a healthy cereal option. To ensure their message would resonate, they targeted women between 25 and 54, partnering with four creators on Instagram.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
