Infrastructure for
the creator economy

Get Started
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Crowd at an outdoor event raising hands and holding phones in front of a stage with green Heineken and F1 banners, a DJ performing, and a flag waving on the right side.
Woman with shoulder-length dark hair wearing long dangling earrings and a cream-colored ribbed sweater with a twist detail at the front, with hands positioned near the waist.
Man with tattoos wearing a backwards black cap, sunglasses, white shorts, and white sneakers stretches his right leg backward while holding a red railing on a curved red outdoor running track with a blue sky and distant beach in the background.
Young woman with long dark hair and glasses sitting on an orange plush armchair, wearing multiple bracelets and a silver handbag over her shoulder, dressed in a sheer dark top and gray pants.
Man with a beard wearing headphones and a gray shirt seated on a gym bench lifting two dumbbells with exercise equipment and treadmills in the background.
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Trusted by the brands you love
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Walmart
Visa brand name in bold black letters.
Airbnb logo with a stylized heart combined with an A symbol followed by the word 'airbnb' in lowercase letters.
IKEA logo with bold black letters inside a white oval.
Toyota logo consisting of three intersecting ovals forming a stylized T above the word TOYOTA in uppercase letters.
Delta Airlines logo with a black triangular shape resembling a stylized airplane wing next to the word DELTA in uppercase black letters.
Black stylized letters 'H&M' representing the H&M brand logo.
YouTube logo with a play button icon and the text 'YouTube'.
Virgin brand logo in stylized black cursive script.
Dove brand logo with the word 'Dove' in stylized black script and a small black silhouette of a dove bird above the letter 'v'.
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Hilton
Tim Hortons wordmark logo in black script font.
UNIQLO brand logo with white uppercase letters in a black square.
Stylized black letter M above the word Marriott in uppercase letters.
Air Canada logo featuring a black maple leaf inside a circle above the text 'AIR CANADA' in uppercase letters.

Today, brands run 
creator marketing as 
one-off campaigns across disconnected tools

When they end, creators leave, data disappears, 
and the next campaign starts from zero

With #paid, your creators, workflows, and data live 
in one place, so every campaign builds on the last

Person with dark hair in a low bun, wearing a red sleeveless top, white pants, black sandals, gold jewelry, and carrying a white handbag, standing in an elevator and holding the door handle.
A woman wearing a white t-shirt, denim shorts, a colorful headscarf, and brown woven slip-on shoes walks on a city street corner near a crosswalk, carrying a pink water bottle over her shoulder.
Woman with shoulder-length black hair wearing a light yellow ribbed sweater and black pants, holding a small white handbag against a teal background.
Woman wearing sunglasses, a black sleeveless top, and a black skirt with white polka dots stands on a sidewalk near grass. She holds a small black purse open, as various pink-themed items like a water bottle, lip gloss, bow, and heart float in the air beside her, along with a MetroCard and sparkle emojis.
Woman in a long light blue dress and red hat holding a small brown dog wearing an orange bandana outside a building with a red neon sign that reads Virgin Hotels.
Smiling young woman with glasses wearing a matching mauve sweatshirt and pants, holding books, standing by a lake surrounded by dense green forest under a partly cloudy sky.
Black and white photo of a woman in a bathrobe holding a coffee cup and applying lip balm while looking into a rectangular illuminated mirror in a modern bathroom.
A man with short hair and a tattoo on his neck sits cross-legged on a bed with white sheets and pillows, holding a small cup and saucer, against a green upholstered headboard and a brick-patterned wall with a bedside lamp and speaker.
Woman wearing a red hat and blue dress sitting on a dark green velvet couch in a modern cafe corner, holding a drink with a straw, next to two small round tables and two orange stools, with wooden shelves and green wall light in the background.
Woman in a white tennis dress and visor tossing a tennis ball up with one hand and holding a tennis racket with the other on a sunny outdoor tennis court.
Person in white bathrobe and towel on head sitting in bed drinking from a mug with an open magazine on their lap, beside a nightstand with a framed photo and wall lamp.
Creators

Engaged creator network  that wants to work with you

Authenticated, opted in, and ready

Creators come to us for collaborations. They authenticate their social accounts, and connect their bank details and set their rates before ever getting on a campaign.

User profile panel showing the username smilesdavis with a verified checkmark, full name Smiles Jacob Davis, and connected social media icons for Instagram, TikTok, and YouTube each with a green checkmark, flanked by panels depicting user engagement on the left and payouts ready info on the right.
Hear directly from creators

When a campaign goes live, creators raise their hand to work with you, and send  a brief pitch on why they're a fit for the collaboration.

Side profile of a woman with long hair wearing a pink sweatshirt and carrying a gray jacket over her shoulder, standing outdoors with greenery behind her; next to her is a white speech bubble with text expressing love for content about exploring BC and seasonal moments, ending with a black button labeled 'Share handraise'.
First-party creator signals

Plan campaigns around real creator life moments, interests, and personal trends that don’t show up anywhere else.

Bar chart showing percentages of active hobbies: 35% Running, 49% Home workout, 57% Strength training, 81% Walking/hiking, 41% Pilates, 36% Yoga, 23% Dance, under the heading 'Active hobbies. Creators move, and they do it in more ways than one.'
User profile panel showing the username smilesdavis with a verified checkmark, full name Smiles Jacob Davis, and connected social media icons for Instagram, TikTok, and YouTube each with a green checkmark, flanked by panels depicting user engagement on the left and payouts ready info on the right.
Side profile of a woman with long hair wearing a pink sweatshirt and carrying a gray jacket over her shoulder, standing outdoors with greenery behind her; next to her is a white speech bubble with text expressing love for content about exploring BC and seasonal moments, ending with a black button labeled 'Share handraise'.
Bar chart showing percentages of active hobbies: 35% Running, 49% Home workout, 57% Strength training, 81% Walking/hiking, 41% Pilates, 36% Yoga, 23% Dance, under the heading 'Active hobbies. Creators move, and they do it in more ways than one.'
Creators

Every workflow, from brief to payout

One platform for everything

Briefing, sourcing, contracting, legal, approvals, payments, and measurement all live in one place. You can go from 5 to 500 creators without straining your internal teams.

Large cruise ship docked at a harbor with a city skyline at sunset, surrounded by labeled gray speech bubbles with text such as Measurement, Approvals, Versioning, Rights, Briefing, Creator roster, Media planning, Contracting, Rates, Social screening, Licensing, and Legal, and a row of five small circular profile photos beneath.
Connected to every major platform

Directly integrated into TikTok, Meta, YouTube, Pinterest, and Snap, so you can work with creators across every social channel from the same place.

Grid of six popular social media app icons: Pinterest, TikTok, Instagram on top row; Facebook, Snapchat, and YouTube on bottom row.
Human to human

Experts that balance your brand strategy with the creator's voice, media expertise to amplify what's working, and oversight to keep your launches on schedule.

Man with a beard and sunglasses wearing a grey hoodie and sweatpants standing with hands in pockets against a light brick wall, with overlay graphics showing social media performance metrics, a checklist for task progress, and a slider indicating brand strategy to creator voice.
Large cruise ship docked at a harbor with a city skyline at sunset, surrounded by labeled gray speech bubbles with text such as Measurement, Approvals, Versioning, Rights, Briefing, Creator roster, Media planning, Contracting, Rates, Social screening, Licensing, and Legal, and a row of five small circular profile photos beneath.
Grid of six popular social media app icons: Pinterest, TikTok, Instagram on top row; Facebook, Snapchat, and YouTube on bottom row.
Man with a beard and sunglasses wearing a grey hoodie and sweatpants standing with hands in pockets against a light brick wall, with overlay graphics showing social media performance metrics, a checklist for task progress, and a slider indicating brand strategy to creator voice.
Data

Every campaign
gets smarter than your last

Creator programs built on data

Every part of your program is informed by data from thousands of campaigns and creators, so you know who to work with and how to build your program right from the start.

A woman in a white bathrobe and towel wrapped around her head sits on a bed drinking from a mug with a magazine on her lap.
Learning compounds

Every campaign teaches the next. What creators drove results, which creative attributes worked, and what themes to double down on. All the insights feed back into your program, so you’re never starting from zero.

Three photos of women drinking from reusable water bottles, each labeled with campaign ROAS: left woman smiling by brick wall, middle woman walking on street with headscarf and white shirt, right woman in athletic wear by beach.
Measure what matters

Creator-level performance, sentiment analysis, paid media optimization, and a variety of lift studies to prove performance. So you can invest confidently in your next campaign.

User profile card for 'smilesdavis' showing a round profile photo of a cloudy sky, a verified check mark, and comment sentiment analysis with 92% positive, 95% neutral, and 3% negative from 1,284 comments analyzed, alongside adjacent metrics about affinity, purchase intent, consideration, and spend optimization details.
A woman in a white bathrobe and towel wrapped around her head sits on a bed drinking from a mug with a magazine on her lap.
Three photos of women drinking from reusable water bottles, each labeled with campaign ROAS: left woman smiling by brick wall, middle woman walking on street with headscarf and white shirt, right woman in athletic wear by beach.
User profile card for 'smilesdavis' showing a round profile photo of a cloudy sky, a verified check mark, and comment sentiment analysis with 92% positive, 95% neutral, and 3% negative from 1,284 comments analyzed, alongside adjacent metrics about affinity, purchase intent, consideration, and spend optimization details.
“They know what we want, and we have the expectation that they’re going to deliver. And they deliver.”
Smiling young man with dark curly hair and beard wearing a light blue button-up shirt, standing with arms crossed against a light brick wall.
Mizanur Rahman
@ Optimum
“#paid brings something unique to the market. 
We saw the brand grow more than 55%.”
Charlene Zapisocki portrait
Charlene Zapisocki
Bayer, Women's Health Marketing Manager
“We also have a strong partnership with #paid that facilitates meetings between us and our core roster of creators where they can get to know us, our key messages, what’s important to us.”
Smiling woman with dark hair tied in a bun, wearing a white shirt and sitting indoors near wooden stairs.
Sonia Whiteson
CMO @ RBC
“We invest a lot of time in the creator selection process, leveraging the #paid platform. We make sure there is a fit between the creator and the brand, and we strive for diversity of people, pets and geography.”
Man with glasses and beard sitting in a black armchair, speaking into a microphone, gesturing with his left hand on a stage with a textured backdrop.
Idan Driman
VP Marketing @ Pet Valu

Why brands switch to #paid

Without #paid
Endless scrolling to find the right creators
Back-and-forth on rates, contracts, and admin
Limited visibility into campaign performance
With #paid
Creators matched to your brand
Rates, legal, and admin handled for you
Clear performance tracking at every step

Learn why consumer brands choose #paid

Sephora
Woman with short black hair wearing a blue satin floral-patterned blouse, holding a colorful rectangular box with a floral design against a beige background and a dress form to her side.
Read case study
Ikea
A woman in a pink dress holding hands with a young girl in a pink and white dress against a yellow wall, both carrying large blue reusable shopping bags.
Read case study
Cheerios
Smiling woman with long brown hair wearing a white shirt holding a bowl of Cheerios cereal in a bright kitchen, with a family-size box of Cheerios, a bottle of milk, strawberries, and another bowl of cereal on the table.
Read case study
McDonald’s
A smiling woman with long brown hair inside a vehicle holding up a McDonald's drink cup with a straw, wearing a yellow top and a seatbelt.
Read case study
Infiniti
White Infiniti SUV parked on a paved surface with mountainous landscape and cloudy sky in the background during dusk.
Read case study