Goal
This Canadian insurance company wants to continue to establish their place in the Insurance/Finance space as a trusted partner for Canadians.
The Campaign
Partner with creators who can show that Canada Life is a brand Canadians can trust at all stages of their Life; from when they are starting a family, starting a business, saving for their child’s education or planning to retire.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
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General Mills worked with #paid to leverage some of the top health and wellness creators across Canada to grow their voice in the healthy cereal space and change perceptions around whole grains being a healthy cereal option. To ensure their message would resonate, they targeted women between 25 and 54, partnering with four creators on Instagram.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
