Goal
Generate awareness of PUIG’s assortment of fragrances for gifting this holiday season. Elevate perception of PUIG fragrances amongst our key demographic.
The campaign
Position PUIG fragrances as the perfect gift for friends, loved ones, or even yourself! The creators brought the fragrances to life in an elevated and aesthetic way, which could integrate seamlessly into their Instagram and TikTok feeds. The campaign was a huge success across all the PUIG fragrances and resulted in more efficient CPE than the industry benchmark.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
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General Mills worked with #paid to leverage some of the top health and wellness creators across Canada to grow their voice in the healthy cereal space and change perceptions around whole grains being a healthy cereal option. To ensure their message would resonate, they targeted women between 25 and 54, partnering with four creators on Instagram.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
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