Report | COVID-19 & evolving consumer behaviors

March 26, 2020

Richelle Batuigas

Watch our Head of Measurement & Insights, Richelle Batuigas, outline how consumer behavior has evolved with the COVID-19 outbreak

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#paid_COVID-10 & Evolving Consumer Trends cover page

#paid_Key consumer behavioral thresholds

#paid_Across the globe, there's a surge in ecommerce sales

#paid_Consumers are visiting ecommerce sites more

#paid_Certain categories are growing online

#paid_This is a behavior that's likely to stay

#paid_Nielson_There is an emergence of a new retail environment

#paid_The 2003 SARS outbreak was a turning point for ecommerce in China

#paid_Cater to your consumers' new needs

#paid_Americans and Canadians are increasingly isolating

#paid_When stuck indoors people will increase media consumption by over 60%

#paid_Canadians rely on social media while social distancing

#paid_Consumers are engaging with creator content 2.5x more than they used to

#paid_Conversation in key categories remains consistent through the pandemic

#paid_Self-isolation has resulted in emerging interests and needs

#paid_Self-isolation has resulted in emerging interests and needs_2

#paid_There's more room to connect with consumers online than ever before

#paid_Gartne_Long before the coronavirus emerged, consumer trust in both government and large brands had eroded.

#paid_Kantar_The most important thing is for marketers to suspend their own viewpoint and put themselves in the consumers shoes

#paid_Kantar_Whatever the strategy it is of course critical that it is seen as authentic

#paid_Sidlee_Adjusting creative mix is key for brands communicating during the crisis

#paid_Creators are credible realistic relatable authentic

March 18, 2026

Olivia Harris

Why brands are adding Pinterest to their creator marketing mix

600 million monthly active users, purchase intent built in, and creator content that outperforms. Here's why Pinterest belongs in your creator mix.

March 16, 2026

Roger Figueiredo

Camillia quits tech and turns full-time creator, PetSmart goes viral, Instagram tests direct links in captions, and TikTok adds Apple Music streaming

Instagram is testing a new feature that allows Meta Verified subscribers to include direct clickable links in post captions, a significant shift for creator monetization. TikTok is launching TikTok Radio and has integrated full-song Apple Music streaming and a 'Listening Party' feature, deepening its role in music discovery. Meanwhile, brands like Poppi are refining their creator strategies, emphasizing 'vibe-based' approaches and micro-creators for authentic engagement. New data reveals YouTube's ad revenue now surpasses four legacy media companies, highlighting the ongoing shift of ad spend to digital platforms.